Korycki & Graczyk
Korycki & Graczyk
A website for a BUR and ZRK certification institution. Organic leads replaced paid campaigns.
korycki-graczyk.pl
Project overview
Who it's for:
- Training and certification institutions
- B2B and B2C training companies
- Educational organizations
The problem
"The institution needed a professional website to present its training offer — one that loads fast and looks great on every device. The site had to be easy to update and built for SEO from the start."
The lack of a modern website limited their reach to new clients and their ability to build brand credibility. Prospective training participants searched for information online and couldn't find it in a clear form.
Key results for the institution
With the new website, the institution can present its offer professionally.
Fast loading
The site loads in under 2 seconds.
100% responsive
Works flawlessly on phones, tablets and desktops.
SEO-optimized
Easy to find in Google search results.
Challenges
No professional online presence
Potential clients search Google for training information and don't find an up-to-date, professional-looking site. That erodes trust and sends them to the competition.
Non-responsive design
Most users browse on phones. No mobile optimization means losing potential clients who simply leave the site because they can't see anything.
Poor search visibility
Without SEO optimization, the site doesn't show up in Google search results. Potential clients never even learn the institution exists, because organic search can't find it.
Hard-to-update content
The previous solution required technical help for every update to the training offer. That generated costs and delays - new courses didn't make it onto the site in time.
Our approach
The project was built around a single idea:
"Professional, fast, accessible on every device."
We built the site in pure Vanilla JavaScript - no heavy frameworks - which guarantees lightning-fast loading and easy maintenance.
The solution: inside Korycki & Graczyk
Four key elements that changed the training institution's online presence
Responsive design
The site was designed mobile-first - phones first, then larger screens. Every element adapts automatically to the screen size. Navigation, forms, the training catalog - everything works flawlessly on any device.
100% of mobile users now get the same experience as desktop users.
Training offer presentation
We created a clear structure for presenting courses - each one gets its own card with a description, duration, benefits and a contact form. Prospective participants see at a glance what they'll get and how to sign up.
Clients quickly find the courses they care about and know how to enroll.
SEO optimization
The site was built for search engines from day one: semantic HTML, meta tags, alt text for images, a clean heading structure, fast load times. Google indexes the content easily and surfaces the site in search results.
Potential clients find the institution by searching for industry keywords.
Fast loading
Vanilla JavaScript instead of heavy frameworks makes the site load instantly. Optimized images, minified code, no unnecessary dependencies - all so the user never has to wait.
Load times under 2 seconds translate into a lower bounce rate and more conversions.
"We rank #1 in Google for our industry's key phrases. Organic leads have replaced our paid campaigns."
Korycki & Graczyk
Training institution — #1 SEO in its industry
Let's talk about your project
Tell us about your needs and challenges – we'll show you how we can help and how much time you could save.
hello@spectrumflr.com