Korycki & Graczyk
Korycki & Graczyk
A website for an institution certifying with BUR and ZRK. Organic leads replaced paid campaigns.
Project overview
For whom:
- Training and certifying institutions
- B2B and B2C training companies
- Educational organizations
"The institution needed a professional site to present its training offer, working fast and looking great on every device. The site had to be easy to update and prepared for SEO."
The lack of a modern website limited the ability to reach new clients and build brand credibility. Prospective trainees were searching for information online and weren't finding it in a clear form.
Key results for the institution.
With the new website, the institution can present its offer professionally.
Fast loading
The site loads in under two seconds.
Fully responsive
Works perfectly on phones, tablets, and computers.
Optimized for SEO
Easily found in Google searches.
What stood in the way.
No professional online presence
Prospects search for training information on Google and don't find a current, professional-looking site. That kills trust and pushes them to competitors.
Non-responsive design
Most users browse on their phones. No mobile optimization means losing prospects who simply leave because nothing displays.
Poor visibility in search engines
Without SEO optimization, the site doesn't appear in Google results. Prospects don't even learn the institution exists, because organic search can't find it.
Hard to update content
The previous solution required technical help for every update to the training offer. That created cost and delays — new trainings didn't show up on time.
Our approach
The project was built around a single idea:
"Professional, fast, accessible on every device."
We built the site in plain Vanilla JavaScript — no heavy frameworks — which guarantees blazing-fast loading and easy management.
Korycki & Graczyk from the inside.
Four key elements that changed the institution's online presence.
Responsive design
The site was designed mobile-first — first for phones, then for larger screens. Every element adapts automatically to screen size. Navigation, forms, the offer presentation — everything works perfectly on every device.
100% of mobile users now get the same experience as desktop users.
Training offer presentation
We created a clear structure for presenting trainings — every course has its own card with a description, duration, benefits, and contact form. Prospects immediately see what they'll get and how to sign up.
Customers quickly find the trainings they're interested in and know how to sign up.
SEO optimization
The site was prepared for search engines from day one: semantic HTML, meta tags, alt text on images, heading structure, loading speed. Google indexes the content easily and shows the site in search results.
Prospects find the institution by searching industry phrases.
Fast loading
Vanilla JavaScript instead of heavy frameworks means the site loads in a flash. Optimized images, minified code, no unnecessary dependencies — everything so the user doesn't wait.
A loading time below 2 seconds translates into lower bounce rate and more conversions.
We rank first on Google for our industry's key phrases. Organic leads replaced our paid campaigns.
Let's talk about your project.
Tell us about your needs and challenges — we'll show you how we can help and how much time you can save.
hello@spectrumflr.com →